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Lance Armstrong: Support
built 644 days ago
BEAVERTON, Ore., July 17 /PRNewswire-FirstCall/ — In 2004, Nike and Lance Armstrong teamed to create the LIVESTRONG wristband, of which more than 70 million have been sold to date, a representation of Lance’s mantra in life. Nike and Lance Armstrong are now giving people a new way to show their support of Lance’s cause with the launch of the LIVESTRONG Collection of apparel, footwear and accessories for men, women and kids. (more…)
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[W]ith a combination of physical conditioning and a strong support system, Armstrong's competitive spirit took over. He declared himself not a cancer victim but a cancer survivor, hell-bent on living strong. He took an active role in educating himself about his disease and treatment. Armed with knowledge and confidence in medicine, he underwent aggressive treatment and beat the disease.
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Armstrong revolutionized the support behind his well-funded teams, asking his sponsors and equipment suppliers to contribute and act as one cohesive part of the team. For example, rather than having the bike frame, handlebars, and tires of a bicycle designed and developed by separate companies with little interaction with each other, his teams adopted a Formula 1-style relationship with sponsors and suppliers, taking full advantage of the combined resources of several organizations working in close communication. The team, composed of Trek, Nike, AMD, Bontrager (a Trek-owned company), Shimano, Giro and Oakley, collaborated for a well-coordinated and technologically cutting-edge array of products.
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