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Laguna Beach: Mtv Networks
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Laguna Beach: The Real Orange County (often referred to as Laguna Beach) was an MTV "reality" show documenting the lives of several teenagers living in Laguna Beach, a seaside community located in Orange County, California. It differs from the usual reality show in that it is rather structured as a traditional narrative (seen more commonly in fictionalized television dramas or soap operas) than a straightforward observant documentary.
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Back-to-back episodes of the show, a reality spinoff of “Laguna Beach” that follows a quartet of fashion industry wannabes, aired Monday, Aug. 13, at 10 p.m. and averaged 3.6 million viewers, making it MTV’s top series of the week. Its No. 2 show, “Real World XX,” drew barely half that audience, 2.14 million viewers.
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MTV Networks is working with Makena Technologies on the development of Virtual Laguna Beach and the forthcoming Logo environment. MTV Networks is ... working with Doppelganger, formerly Evil Twin Studios, on the virtual music environment.
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This whole thing, of course, really has nothing to do with Laguna Beach. On MTV, ratings for the show are strong, but as more kids delve into the world of the web, sites like MySpace are stealing susceptible young minds far more frequently than Laguna Beach. On MTV, no medium gets upstaged.
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