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Ladbrokes: World Series
built 645 days ago
[O]f the implementation, Ladbrokes has improved customer service by consistently reducing call times, and handling higher volumes of calls with fewer agents. After using Genesys technology for more than 18 months, Ladbrokes' business has continued to grow because of increased agent productivity and a consistently high level of service.
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At present you can claim a free £10 bet when you join Ladbrokes. They ... run a series of "quick fire" joining bonus offers associated with specific sporting events (eg The Ashes, Ryder Cup or a specific football fixture). They only run for a day or two but are available on site at Ladbrokes on a regular basis - and you need to be quick to take advantage of them! Great cash back betting too (eg First/last goal scorer or Red Card offers). See Ladbrokes for details.
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Information Systems managed, developed and implemented the applications for Ladbrokes' first Internet betting site. This involved the complex integration of back end systems that support the product definition, pricing, account management and transaction needs of Ladbrokes' existing betting services.
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The case relates to Ladbrokes' application for a betting licence in Norway, which was submitted in June 2004. Having had its licence application rejected, Ladbrokes filed a lawsuit against the Norwegian government arguing it should be able to offer its services in competition with the state-licenced monopoly under the principles of free and fair trade which are enshrined in the Treaty of Rome.
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