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Ladbrokes: Betting
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Ladbrokes is running a trial of an exciting new loyalty programme, Odds On! The Odds On! Card gives you points every time you bet in your local Ladbrokes betting shop, which you can redeem for free bets and for joker rewards, which increase your winnings by a set percentage.
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In an increasingly competitive marketplace the Ladbrokes brand is a key asset. The Board and senior management recognize the importance of the brand and continually invest in marketing activities to build awareness and engage in market research to monitor performance.
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One place which is like home though is the safe haven of the Ladbrokes player's lounge. Following on from the US ban of online fun, the only people permitted to have any notable presence here is Ladbrokes, attributed to their never having taken American bets.
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"We have deployed Genesys technology to improve business processes in response to continuously changing customer demands," said Liam Hennessy, Head of Call Center, Ladbrokes. "And, as an extra side benefit of technology, the focus of managements' work has shifted to more marketing and customer relationship management activities and significantly less on performance issues. Now, Ladbrokes can focus on the internal processes that will make calls even more efficient and increase customer satisfaction further."
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