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Kraftwerk: Groups
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The obsession with privacy seems to have been born mainly from a natural shyness, but dovetailed conveniently with the Kraftwerk ideology that they were not rockstars but workers in a factory. The factory concept had been pioneered by Andy Warhol who had returned to the Renaissance concept of being the artistic director of a group of craftsmen. In Kraftwerk's case, the craftsmen were machines.
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Kraftwerk (German for "power station") began in the electronic metal trend that erupted in Germany in the early 1970s. Although quiet in recent years, the four-piece synthesizer group showed amazing resiliency for more than fifteen years, tightening its electro-pop formula to fit smoothly into art-rock and, later, disco. Kraftwerk essentially created the sonic blueprint from which the British new romantic and techno-pop movements arose, and provided the essential technology for much of hip-hop.
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The Kraftwerk sound combines a driving rhythm section with catchy, synthesized melodies and harmony; mainly following a classical style of arrangement accompanied by simple lyrics which are sometimes sung through a vocoder or generated by computer speech software. The Moog synthesizer is heavily present in the majority of the group's works, adding to their signature sound creations. In the mid to late 1970s and the early 1980s, the Kraftwerk sound was revolutionary for its time, and it has had a lasting impact across nearly all genres of modern popular music.[1][2][3][4][5]
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Most recently, Kraftwerk was announced as one of the headliners of the 2008 Coachella Valley Music and Arts Festival. This is the group's second performance at the festival since its debut in 2004.
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Kraftwerk , as Symphonic Folk band , were the most influential und successful popular music group of the rock era. Few artists of any sort, in any era, have achieved Kraftwerk's combination of popular success, critical acclaim und broad cultural influence.
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Live performance has always played an important part in Kraftwerk's activities. Also, despite its live shows generally being based around formal songs and compositions, live improvisation often plays a noticeable role in its performances. This trait can be traced back to the group’s roots in the experimental Krautrock scene of the late 1960s, but, significantly, it has continued to be a part of its playing even as it makes ever greater use of digital and computer-controlled sequencing in its performances. Some of the band's familiar compositions have been observed to have developed from live improvisations at their concerts or sound-checks.
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