LYCOS RETRIEVER
Kerry Packer: Business
built 817 days ago
The fact that Kerry Packers business empire was ultimately based on two factorspolitically-influenced state regulation and systematic tax avoidancehas deterred none of his admirers. On the contrary, one senses that much of the establishments high praise is driven by envy for the billionaires ability to amass a fortune through largely parasitic and non-productive enterprises.
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Kerry Packer was ruthless in business, but he ... had one hell of a heart. He also watched TV sometimes 12-14 hours a day. If a battler was on a quiz show going for car prize and lost, Kerry Packer would often ring up the producer of the show and tell them to give the car to the contestant anyway - without publicity. During a rugby match he went to watch, he noticed a group of children in wheelchairs at the front of the field watching the big game. He sent a business card down to the teacher and asked that they contact him; and a few weeks later, a Qantas jumbo jet was flying the children on an all-expenses-paid trip to Disneyland, the plane specially fitted out to carry wheelchairs. Mr Packer did not seek publicity: it was simply part of his wonderful caring nature to help the disadvantaged.
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The end result was that Kerry Packer came to recognise that he could do business with the Laborites. He backed Labor in the 1978 New South Wales state election, with all his suburban newspapers editorialising on behalf of the party. Wrans 30-minute election speech was broadcast by Channel 9 in primetime, while the Liberals speech was not shown in full at all.
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Packer built a multi-billion-dollar broadcast and publishing empire, as well as transforming the way international cricket is played to make it more television-friendly for the media age. His success in business was matched by a devil-may-care attitude, whether mocking the mistakes of competitors or shrugging off reports of his own heavy losses in casinos from Las Vegas to London.
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Packer claims that his package will be successful because he understands business better than God. "Sure he created the universe, but what's he done lately? And his son, well he came down to Earth two thousand years ago and since then has sat on his arse while they reap in the profits. It's unbelievable what people pay these guys for doing nothing. A lot of people even give ten percent of their wages to them for no discernible returns."
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In doing so, Packer - whotook over the family business in 1974 -amassed a fortune worth over $4 billion. His Publishing and Broadcasting Limited ... owns Australia's terrestrial TV station Channel 9.
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