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Jerry Jones: Dallas Cowboys
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NEW YORK, October 4 /PRNewswire/ -- Dallas Cowboys owner Jerry Jones has announced that two-time Grammy Award winner Kelly Clarkson will perform live during the Dallas Cowboys Thanksgiving Day halftime show! The November 22 halftime concert will officially kick off the annual Salvation Army Red Kettle Christmas fundraiser, the nation's largest holiday charitable fundraising drive. The nationally televised live event at Texas Stadium will be broadcast during halftime of the Cowboys match-up against the New York Jets.
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Cowboys owner Jerry Jones told Sports Business Journal (per PFT) that he believes a majority of the NFL's owners will vote in November to opt out of the collective-bargaining agreement. That's when either the union or the owners can give notice of an intention to end the deal two years early. In other words, Jones -- the owner of one of the NFL's most profitable teams -- thinks it'll be time to call a halt to the deal by 2010, even though that increases the risk of a labor stoppage.
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"The Dallas Cowboys have always sought to provide our coaches and players with innovative, forward-looking tools that give them every possible advantage before they ever take the field on game day," said Dallas Cowboys Owner and General Manager, Jerry Jones. "By working with Isilon, we have given our coaching staff an invaluable tool in the weekly race to analyze our upcoming opponent and develop a winning game plan."
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This is the same guy who played Dallas against Arlington for the rights to Jerry World, convinced Arlington residents that it was worth the higher taxes, all so that Jerry Jones could go from millionaire to billionaire. And to make sure he'd win, he let Texas Stadium go years without needed repairs. He only painted the roof after the election.
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Ten years ago today, Jerry Jones bought one of the most storied franchises in sports -- the Dallas Cowboys. TSN's Dan Pompei analyzes what Jones has meant to the Cowboys and the league.
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The savvy owner makes hay while the sun shines, and Jones has been just about the savviest. He leads the league in corporate sponsors, having signed scads of them to long-term deals when the Cowboys were hot and companies were hot to be associated with them. Jones charges his sponsors top dollar--Pepsi is paying $20 million for ten years--but gives them not just the usual stadium signs but his own top effort. "Jerry speaks to our sales meetings at 6:30 in the morning," says Barry Andrews, a Texas beer distributor whose Miller brand is a Cowboys sponsor. "He's one of a kind." What Jones understands is that the Cowboys are a brand, as surely as Miller Lite is. In that respect, whatever its other differences, the sports business is like all consumer products.
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