LYCOS RETRIEVER 
Jay-Z: Rocawear
built 123 days ago
Rocawear co-founder Jay-Z will be in charge of all product development, marketing and licensing for Rocawear. Jay-Z's senior management team in licensing, marketing and product development will ... join Iconix. He will retain his stake in the operating company that manufactures all of the Rocawear men's apparel and his two partners in that business, Alex Bize and Norton Cher, will continue to run that company and enter into a long-term license agreement with Iconix for the core young men's apparel category.
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In March of 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing and product development.[26][27]
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Jay-Z is stupid. He was worth so much more when he owned rocawear. 700 million in sales anually and he sells it for 200 mill. It seems as if he should of held on to this asset instead of giving it up.
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