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Jack: Company
built 619 days ago
Jack is the fictional founder, CEO and ad spokesman for Jack in the Box. A former clown, Jack used to take customer orders from his position atop the company's drive-thru speaker box until he was literally blown up in a 1980 television commercial that marked the company's strategy to cater to adult tastes. Since you can't keep a good clown down, in 1995, Jack was brought back, not as a speaker box guardian, but in his current role with the company.
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Most recently, Jack was CEO of Campbell Mithun. Previously, he was EVP at GMR Marketing, a sports and event marketing company, and ... worked on the client side in a senior marketing role at Miller Brewing. Prior to that, he worked at Ogilvy heading the global BP retail business from 2000 to 2002.
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Since the reintroduction of Jack, the company has sold more than 22 million antenna balls and more than 5 million other premiums bearing Jack's likeness. In the company's marketing campaign, Jack's antenna ball army serves as his sales force.
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"On behalf of the board, we are pleased with the recent announcement of our shareholder settlement and the addition of Jack, as both events are important steps forward for AIPC," added Patterson. "I appreciate the dedication of each member of the board in guiding the company through this difficult period and putting it on a solid foundation as we move forward."
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