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Isuzu: Vehicles
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GM's relationship with Isuzu began in 1971 and was strengthened in 1997 when GM announced that Isuzu would develop diesel engines for GM. Because of Isuzu's expertise in commercial vehicles and diesel engines, the company plays an important role in GM's global strategy. They have produced and sold more than 60 million diesel engines over the past six decades, and they enjoy a solid reputation for reliable and dependable performance. This expertise is being counted upon to help GM establish a dominant position in the diesel- powered full-size truck market just as the Vortec family of gasoline engines has done.
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Perhaps the most important contribution Anadolu Isuzu has made to the automotive sector in its region is the Company's emphasis on customer satisfaction. Since it was first established, Anadolu Isuzu has persistently stressed the priniciple of achieving the maximum quality in production, sales and after-sales services. Being a company which is producing vehicles with the license of a world-class Japanese brand in the European region, Anadolu Isuzu sets its production processes according both to the world’s famous Japanese quality management systems and the European Union’s quality standards and regulations. The inevitable result is the products manufactured at global quality standards:
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Isuzu is the most experienced automaker of Japan having been making vehicles since 1918. Isuzu engineering raises the bar beyond acceptable limits and widens the horizons of their capabilities. For almost nine decades now, Isuzu has been known for their excellence in the automobile industry and their diesel engines has been garnering commendation all over the world, the millions of Isuzu engines that adorn trucks and busses worldwide prove this.
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GM (Opel, Saab, Vauxhall, GMDAT, Isuzu and Suzuki) currently offers 17 diesel engine variants in 45 vehicle lines around the world. GM sells more than one million diesel engines annually, with products that offer a range of choices from the 1.3L four-cylinder diesel engine sold in the Opel Agila and Corsa, up to the 6.6L V-8 Duramax diesel sold in full-size vans, heavy duty pickups and medium duty trucks in the U.S.
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Drivers across the country understand that Isuzu makes great automobiles. Isuzu owners are a hale and hearty breed. They were attracted to Isuzus in the first place due to their reliability and great engineering – and they have stuck with Isuzu over the years because all their hunches have been proven right. No matter what kind of Isuzu you drive, then, it’s probably fair to say that you want to keep it in great condition through and through. There’s no point in owning a top-notch automobile if you’re not going to keep it in top-notch condition. The best way to maintain an Isuzu vehicle is with Isuzu parts.
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July, 2000, GM asks Suzuki, Isuzu, and Toyota, to rebadge and sell Chevrolet, Opel, and Saturn small car models to increase global sales of those GM models. Suzuki and Isuzu refuse. Toyota rebadges and sells the Chevrolet Cavalier as the Toyota Cavalier, with very limited sucess, mostly only to fleet buyers (to delivery companies and for businesses needing company cars). Saturn established its own vehicle distribution network. Acceptance by the Japanese buying public is low, sales peaking at 1,300 units per year, due to poor quality and value comparison to Toyota's domestic product, which is used by most as a benchmark.
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