LYCOS RETRIEVER 
Ionic Breeze: Sharper Image's Ionic Breeze
built 640 days ago
Ionic Breeze is The Sharper Image's most popular product, with more than one million sold. A leading independent research national survey showed that Ionic Breeze is America's most trusted brand of air purifier. It ... confirmed Ionic Breeze enjoys the highest customer satisfaction ratings among all major brands, as demonstrated by repeat purchases by Ionic Breeze owners (and purchases by dissatisfied owners of competing brands); and in ratings for "exceeding expectations," "good customer service" and for "delivering on promises." Compelling features include silent operation; efficient air cleaning and odor reduction; no replacement filters; ultra-low energy use; lightweight, attractive, low-profile housing; and 24-7 air cleaning. Created by Sharper Image Design.No air cleaner can protect against the harmful effects of secondhand tobacco smoke. Clean air begins with a smoke-free environment.
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Ionic Breeze ads crop up frequently on TV and in print. Large displays for the purifiers are the first thing you see when you enter Sharper Image's Union Square store in San Francisco.
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Many have heard by now that Sharper Image's Ionic Breeze, perhaps one of their most successful (and costly) products, has received a very negative review from Consumer Reports. As a result, the Sharper Image stock saw a loss. According to the non-profit consumer testing company, the Ionic Breeze does a lousy job at cleaning dust and particles from the air, and releases high levels of ozone that could actually aggravate those with asthma or allergies.
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Consumer Reports gave the Ionic Breeze and other popular units a "fail" because they have a low Clean Air Delivery Rate (CADR). CADR measures the amount of filtered air circulated during a short period of time, and was originally designed to rate media-based air cleaners. The Sharper Image claimed that this test was a poor way to rate the Ionic Breeze, since it does not take into account other features, such as 24-hour a day continuous cleaning, ease of maintenance, and silent operation. The U.S. District Court for the Northern District of California subsequently struck The Sharper Image's complaint and dismissed the case, reasoning that The Sharper Image had failed to demonstrate that it could prove any of the statements made by Consumer Reports were false. The Court's final ruling in May 2005 ordered The Sharper Image to pay $525,000 USD for Consumer Union's legal expenses.[6]
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Consumer Reports continues to attack Sharper Image's Ionic Breeze line of air purifiers. If you don't know, Sharper Image sued the magazine for libel because of a negative review on its prized product that generates a huge chunk of its sales. Of course the magazine won that case and it just wrote another article saying the Ionic Breeze does little to clean the air and actually releases "unhealthly levels" of ozone. Ouch.
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UPDATE: BB pal Todd Lappin of Telstar Logistics writes, "Meanwhile, the architects at Solomon Cordwell Buenz have expanded Sharper Image's bestselling Ionic Breeze to macroscale, right alongside the San Francisco/Oakland Bay Bridge. Well, kinda." Link
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Sharper Image's Ionic Breeze