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Interwoven: Interwoven Segmentation
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The Interwoven Segmentation and Analytics solution ... supports analysis capabilities to allow businesses to measure the success of online campaigns and offers, apply what they've learned in real-time, and continually optimize the online experience. The solution enables customers to leverage their existing investments by providing an open framework that is designed for interoperability with Web analytics offerings. In conjunction with today's announcement, Interwoven has partnered with WebSideStory, to integrate and resell WebSideStory's HBX and Visual Sciences analytics products as part of the Segmentation and Analytics solution.
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Interwoven has released a new product, Segmentation and Analytics, to enhance its enterprise content management platform. This provides a valuable tool for marketers as they can analyze the behavior of different types of visitors to websites, which enables them to target different segments with special offers.
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This episode of Intersections is part two of Interwoven CMO Ben Kiker’s interview on the American Marketing Associations marketing matters LIVE radio show. Listen as Ben talks more specifically about Interwoven’s Segmentation and Analytics solution and how he approaches the challenge many marketers are facing.
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Interwoven Segmentation