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Interwoven: Interwoven Media
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Interwoven is trying to shore up its product line in defense of the encroachment, having closed on the purchase of Mediabin, and announced the $171 million purchase of iManage in early August. Both companies work on the management and distribution of digital content. The iManage deal, generally viewed favorably by analysts, will help Interwoven compete against Documentum (nasdaq: DCTM - news - people ) and FileNet (nasdaq: FILE - news - people ), which are both larger than Interwoven in terms of sales.
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This combination of Interwoven and MediaBins capabilities would ensure consistent, accurate and current content assets to support all enterprise products and services, Interwoven officials said. The new solution will ... include extensions to print applications, such as Adobe InDesign, and will utilize Interwovens next-generation ContentServices standard for Web Service-enabled applications, officials said.
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The concept behind Interwoven Media is to blend all of your advertising, from brochures and business cards to your web site and print advertising, into one harmonious and easily recognizable message. This dramatically increases the value of each form of advertising, as one builds upon another. Creating a unified marketing message is Interwoven Media's mission.
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Today, InformationWeek announced it will produce a TechWebCast sponsored by Interwoven (NASDAQ: IWOV) on Content Management. The TechWebCast will feature Andy Warzecha, Senior Vice President of META Group and Martin Brauns, Chairman and CEO of Interwoven, Inc. The TechWebCast will be moderated by Sam Whitmore of Sam Whitmore's Media Survey. The TechWebCast will air on Wednesday, November 19 at 9:00 a.m. Pacific/12:00 p.m. Eastern time.
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