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A survey by the Life Insurance Marketing & Research Association (LIMRA), reported that Hispanics are much less likely to own individual life insurance than the rest of the U.S. population. In households with income from $50,000 to $74,999, 36 percent of Hispanics owned individual life insurance compared with 70 percent of the total market. Given that Hispanics speak Spanish and English in varying degrees, information for this audience should be in both languages, LIMRA advises.
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This free Insurance Marketing report will tell you, as an insurance agent, exactly how to use direct mail to grow your insurance business. Nowhere else will you find information this specific to meet your Insurance marketing needs. You will learn how to get more renewals, increase your first time clients, generate more referrals & much more. "Ten Ways to Grow Your Insurance Business Using Direct Mail" will more than likely change the way you think about your advertising completely.
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A.M. Best Co. and the Insurance Media Association (IMA) are presenting The 2006 Insurance Marketing and Advertising Summit on November 3, 2006, at The University Club in New York City. Set in the heart of Manhattan, this is the first event of its type focused on insurance advertising and marketing. Attendees will learn how insurers approach their marketing needs, where they find their audience and what tomorrow’s advertisers are doing to reach them.
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Most insurance marketing lead companies have their own proprietary software they want you to purchase. This makes these types of systems very costly. The eSemc.com Commercial Insurance Sales Leads and Marketing System is fully integrated and compatible with Microsoft Office products, including: Word, Excel, Outlook, and PowerPoint. This makes it very easy to generate sales collateral and export sales and marketing reports.
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PARIS, Sept. 12 /PRNewswire-FirstCall/ -- AXA and Bao Minh Insurance Corporation ("Bao Minh") announced today that they have reached an agreement to establish a strategic partnership in the Vietnamese insurance market. As part of this agreement, AXA will acquire a 16.6% stake of the share capital of Bao Minh for a total amount of VND1,194 billion (Euro 54 million).
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Brightworks Interactive Marketing, together with RBC Insurance, recently launched a new home and auto insurance online game called Spin Factor. "We were challenged to create a fun, interactive, online game that engages consumers with one of Canada's most trusted and respected brands," says Andrew Stephenson.
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