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Innovation: Innovations
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Judges selected the winning campaigns on the basis of creative execution, innovation and overall ad effectiveness. For the first time, entries this year were judged by a panel of leading creative officers and creative directors from among the most prestigious advertising agencies in North America. Chaired by Paul Lavoie, chairman and chief creative officer of TAXI, the judges included Benjamin Palmer, president and co-founder of The Barbarian Group LLC; Aaron Griffiths, partner and creative director of OgilvyOne San Francisco; Dave Batista, co-founder and executive creative director of BEAM; and Will McGinness, group associate creative director of Goodby, Silverstein & Partners.
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Failure is an inevitable part of the innovation process, and most successful organisations factor in an appropriate level of risk. Perhaps it is because all organisations experience failure that many choose not to monitor the level of failure very closely. The impact of failure goes beyond the simple loss of investment. Failure can ... lead to loss of morale among employees, an increase in cynicism and even higher resistance to change in the future.
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The innovation should not be more than five years old in the institution, but it must have been around long enough to be tested so that it meets most of the criteria. Value Excellence
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