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Honda: Technology
built 634 days ago
Takata's motorcycle airbag design is the first on the market for motorcycle applications, and Honda is the only manufacturer to currently offer the technology. The National Highway Traffic Safety Administration (NHTSA) estimates approximately 5,000 people are killed annually from motorcycle accidents, and the motorcycle airbag was developed specifically to address this situation by improving motorcycle crashworthiness.
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The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
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``The Insight is an example of Honda's long-standing commitment to bringing advanced environmental technology to the marketplace,'' Elliott said. ``Consumer reaction to the Insight and its hybrid powertrain is an indication of their acceptance of this technology.''
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