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Honda: Cars
built 225 days ago
Honda takes GPS navigation to the next level, planning to add weather data and social networking to its upcoming factory-installed car navi systems. It connects to the Japanese InterNavi Premium Club, showing you what the weather is like wherever you are, and what it will be like on your proposed route. There's ... a social networking service (SNS), where you can bookmark establishments such as restaurants and hotels, letting other subscribers know about your experiences there. more
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Honda's automotive experience in Ohio became the model for Honda globally, Hamada said, in terms of local production, developing a local supplier network and recognizing the importance of working closely with communities. "We have been building cars in Ohio since 1982," he said. "This has been possible because we have grown together with communities like Marysville."
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Last year, Fall Out Boy participated in the Honda Civic Tour and created a special dark version one-off Civic hybrid. The Tour is back for the 8th year with Panic! At The Disco as the featured band. As you can see, Panic's car is a bit more colorful than last year's. The exterior features colorful nature images on the sides and a Panic! At The Disco logo emblazoned on the hood.
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From September through November 2007, Southern Californians were invited to recognize helpful members of their community whose life would be significantly improved by a new Honda. Each nomination required a written explanation outlining the reason(s) the nominee should be awarded with a car, how the car would help them continue to be helpful, and which Honda model would help them the most. The efforts of the individuals chosen range from rescuing and sheltering animals in disasters and using animal therapy to help special needs children develop; to caring for and educating at-risk and autistic children from low-income families; to delivering meals and developing programs to improve the lifestyles of senior citizens.
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Honda made full use of Ultramercial's large ad format, by designing optional interactive activities after video spots, such as a Ridgeline themed "Concentration" card game. This encouraged viewers to engage further and learn more about Ridgeline's features. These optional activities, inside each of the six creatives... extended standard run times for each commercial, to an average of 50 seconds.
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Of the automotive brands researched, those with the greatest relationship strength were BMW, Lexus and Cadillac followed closely by Subaru, Toyota and Honda. That index number is important because it is linked directly to the consumer's intention to repurchase or recommend the brand of car which translates to additional potential sales.
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