LYCOS RETRIEVER 
Holiday Inn: Holiday Inn Express
built 255 days ago
Laredo's ninth name-brand hotel project in the last year and a half is the new 105-room Holiday Inn Express being built at 7223 Bob Bullock Loop. The hotel is scheduled to open on Aug. 1, according to John O'Connor, director of operations for Hospitality Management Corp. The four-story hotel will cost $6.9 million for the land, building and equipment. The primary customers will be business travelers coming to Laredo to visit manufacturing plants on the Mexican side of the border, as well as visitors to the entertainment center and visitors to the university. The 60,000-square-foot building will have 83 standard guest rooms and there will be 22 one- and two-bedroom suites. The business will employ about 25 people, most of them from the Laredo area.
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In conjunction with the national rollout of the SimplySmart shower program, Holiday Inn Express has launched a new generation of its popular Stay Smart(R) television ads that incorporate the shower initiative. A fourth iteration will begin airing in May 2005. The brand will ... advertise its new shower program via billboards and truck-side advertising in major markets starting this month.
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In addition, Holiday Inn Express properties across the country are committing to raise at least $1,000 per hotel this year by engaging their staffs and local communities in unique ways such as hosting book reading parties. All hotel funds raised will stay in local communities for the purchase of new books and literacy resources, and will benefit local RIF programs. To kick-off the program at the local level, the Holiday Inn Express brand and Scholastic will distribute 150,000 books to RIF programs across the country. Scholastic, a global children's publishing, education and media company, is a long-time supporter of RIF.
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HIEX Logo.jpg Holiday Inn Express (currently known as Express by Holiday Inn outside North America... IHG plans to standardize as Holiday Inn Express worldwide by 2010) is a mid-priced hotel chain within the IHG family of brands. As an "express" hotel, their focus is on offering solid value at a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays.
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Holiday Inn Express is a member of Priority Club Rewards, the largest and most global loyalty program in the hotel industry, boasting more than 23 million members worldwide. Program benefits include Points Transfer, Points Purchase, no blackout dates on Reward Nights, no point expiration and it is the only hotel loyalty program to offer a Personal Shopper service. Enrollment in Priority Club Rewards is free and guests enroll by logging on at http://www.priorityclub.com/ , by calling 1-888-211-9874 or inquiring at any InterContinental Hotels Group location worldwide.
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Because the chain has been undergoing tremendous growth, the majority of Holiday Inn Express hotels are brand new or newly renovated. Though most Holiday Inn Express hotels are smaller than their sister Holiday Inn hotels they are equally ubiquitous, conveniently located in cities and small towns alike. Their no-nonsense value offerings allow them to serve smaller markets more efficiently.
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