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Holiday Gifts: Shopping
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The MasterCard Holiday Shopping Insights Report was commissioned by MasterCard Worldwide and was conducted online by Ipsos-Insight Corporation, an independent research company. Interviews were conducted in late September and early October 2007. Although the findings cited here are representative of the responses from U.S. consumers, more than 4,500 interviews were conducted in five countries, in addition to the United States: Canada, Australia, New Zealand, Singapore and Mexico. An online methodology was used in all countries except for Mexico, where a telephone methodology was used. Results from the 2007 survey were compared to 2006 results in the U.S. Data was weighted by age and gender to be nationally representative. Subgroups were stat-tested against each other at the 90 percent confidence interval.
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Boeing employees took part individually or in groups to shop for holiday gifts, often getting together to wrap gifts during lunch or after work. During the company's annual regional Food & Essentials Drive held in the fall, Boeing Puget Sound employees ... donated 70,860 pounds of food -- or the equivalent of 480,094 meals -- that fed the hungry in local communities. Employees also gave generously online by donating $42,473. The donations went to food banks throughout western Washington supported by Food Lifeline, Emergency Food Network and Northwest Harvest.
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The survey ... finds that slightly more workers feel it is acceptable to use their computer at work to shop for or buy holiday gifts than in 2006. Nearly one-third (32 percent) of workers agree that it is acceptable to shop online on their work computer, an increase of two percentage points from 30 percent in 2006.
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According to Deloitte's Annual Holiday Survey, gift cards and certificates will top the Holiday gift sales charts for the fourth year running; and one of the fastest growing sectors is Experience Gifts such as travel and spa treatments. These Experiential Gifts combine the convenience of a gift card with the added benefit of promoting a healthy lifestyle.
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Peet's Holiday Breakfast Blend tea features the finest black teas from the 2006 crop. "This year's blend showcases a bright second flush Darjeeling, a piney Keemun and a honey-sweet Yunnan," said Eliot Jordan, director of tea, Peet's Coffee & Tea, Inc. "The resulting cup is complex, with bright, seasoned flavors and subtle aromatics."
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-- This year, the Consumer Reports Holiday Shopping Poll results suggest that gift-givers may want to opt for electronics. The poll found that consumers would most like to receive electronics gifts (19%), followed by gift cards (12%). Men, by far, wanted electronics the most (25%). The top gifts women want are gift cards (15%) and electronics (13%).
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