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Hip Hop: Los Angeles
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Hip Hop lyricist Beanie Sigel takes a "Sprite break" during filming of Sprite's "What Are You Thinkin'?" campaign in Los Angeles. The ads challenge urban youth to embrace their uniqueness and their own personal sense of style by demonstrating the folly of judging others on appearance alone.
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The breezy, laid-back "Call On Me," featuring St. Louis hip-hop star Nelly, is the lead-off single from Janet's upcoming album 20 Y.O., which will be released by Virgin Records on September 26th. The second single from the album, "So Excited," featuring rapper Khia, will be released to radio today. Dupri premiered the track on his radio show on Atlanta's V-103 last weekend. Janet began shooting the video for the song in Los Angeles on August 23rd with noted director Joseph Kahn, who ... directed her clip for "Doesn't Really Matter."
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Unlike any other subculture in American history, the hip hop culture has transcended ethnic boundaries. Because of its eclectic audience, it has the greatest opportunity to build ethnic bridges and mend ethnic relations. Hip hop has taken hold and permeated significant regions of the world. The clothing, music, mannerisms, and lexicon, are unmistakably the same in New York, Los Angeles, Paris, Zurich, Milan, and Tokyo. Indeed, this culture has the potential to make it cool not to commit hate crimes, not to discriminate, and not to be racist.
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It's easy to forget that Southern hip-hop was once not much more than a footnote. Today, in 2005, the South is not only the site of most of hip-hop's commercial success, but ... the majority of its musical innovation. In the late '80s and early '90s, though, different cities began experimenting with styles that the New York and Los Angeles mainstream weren't particularly interested in. Since Southern rap wasn't, by and large, subject to the same commercial pressures, there were fewer barriers to innovation.
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Two affluent girls (Hathaway and Phillips) from Los Angeles' Pacific Palisades suburb, fascinated with hip-hop culture and bored with their everyday lives, are inspired to imitate the "gangsta lifestyle." They quickly run into trouble when they befriend an East LA gang, spiraling their lives of luxury into a dark storm of violence and desperation.
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