LYCOS RETRIEVER 
Herbert Hoover: Economies
built 278 days ago
Historians agree that Hoover's national reputation and the booming economy, combined with the deep splits in the Democratic party over religion and prohibition, guaranteed his landslide victory of 58% of the vote. Hoover even managed to crack the so-called "Solid South," winning such traditionally Democratic states as Florida, North Carolina, Virginia, Texas and Tennessee from Smith. As advertising executive Bruce Barton put it, "Americans knew they may have more fun with Smith, but that they would make more money with Hoover."
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Other issues ... served to increase Hoover's unpopularity. He opposed repeal of the Eighteenth Amendment, which imposed prohibition. At one baseball match, he was booed and chants of "We Want Beer" rang in his ears as he left. The election year of 1932 was a bad one for Hoover. He criticized and later vetoed the Wagner — Garner unemployment relief bill, which included provision for $500 million for public works. The Republican Convention was dominated by a debate over prohibition and not by debate over the state of the economy.
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Hoover's confidence campaign, while well intentioned, simply did not work. The economy continued its downward spiral - workers cut back on consumption, more workers were laid off, workers cut back further on consumption, etc., etc.
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