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Hello Kitty: So Sanrio
built 297 days ago
The very first product bearing Hello Kitty's image was a small clear vinyl coin purse which sold for ¥ 240 yen (today, roughly $2.27, or €1.77). She is now a phenomenon adorning over 22,000 products and accounting for half of Sanrio's $1 billion yearly revenue.
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Background: In the present day, Hello Kitty products are a worldwide hit and their pure and undeniable cuteness alone is enough to push absolutely inane products featuring her likeness. Proceeds are believed to be going towards the creation of a series of gigantic bio-mechanical robots, each holding the souls of past Japanese emperors. Soon American base are helpless like baby.
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Hello Kitty, that marketing phenomenon from the Japanese company Sanrio, made her debut Nov. 1, 1974. The little white cat with no mouth was initially aimed at young girls. But as NPR's Susan Stone reports, Hello Kitty has found a much wider audience, from Hello Kitty credit cards to a rolling suitcase or a TV set. She's ... moved into mainstream America, from Target stores to Payless Shoes.
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Hello Kitty and all other related character names are ® and © of Sanrio. Television clips and characters are © and may not be altered or used for profit without permission from Sanrio. All photos are © and may not be used for profit without permission of the copyright owner. Any images, text, or other information to the knowledge of the sites administration are being used under fair use. Any infringement on trademarks and copyrights is unintentional and will be rectified upon notification.
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Hello Kitty, as well as her family and friends, is generally depicted without a mouth, especially in merchandise. Her current designer says that she should have one because without, she lacks emotion. The official position of Sanrio is that she speaks from the heart, having no need of any particular language
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Hello Kitty arrived in America in time for the Bicentennial. Sanrio tried for a while to market and design her differently from in Japan, but found out that she was popular as she was. Some things made in Japan don’t work and have to be changed or not exported. Colors ... sometimes differ. Language is also translated. But basically, most of the products come as is. Sanrio is also developing a lot of Kitty goods specific to different regions, so there’s now a line of Hello Kitty Statue of Liberty goods sold in New York, for example.
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