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Hello Kitty: Companies
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There are currently about 22,000 Hello Kitty products on the market. Sanrio produces and markets more than half of them, but about one-third are made under license by hundreds of other companies. The licensing part of the business came a few years after Kitty was born. Companies approached Sanrio and asked to use her image. So Sanrio stumbled into this lucrative licensing business a bit by accident.
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The Japanese love cute, whether it's Hello Kitty or round-eyed cartoon kids. Suzuki's contribution to the national specialty is the LC, and it's best to use the company's own press-release words to capture the spirit of the car exactly. "Just fit for you. With unpretentiously cute styling and charming details, the Suzuki LC is a friendly minicar that's ready to put a smile on your face. The more you experience the Suzuki LC, the more it will endear itself to you. Its charmingly styled body, mirrors, switches, and seats are all signs of a fun-loving personality."
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Hello Kitty, Hello Clone - New York Times: "Ordinarily it is hard to predict how a kitten will look when it is grown. But not for David Cheng, who plans to buy a clone of his much-loved short-haired black-and-white cat Shadow. After all, the cloning company guarantees that Shadow's successor will bear a close resemblance.
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