LYCOS RETRIEVER 
Hasbro: Star Wars
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Hasbro's most popular brand is their 3.75 inch action figures. Not all figures are this height, all are scaled as they were in the Star Wars media, although most figures are around 3.75 inches in height. Over the years, Hasbro has produced several action figure collections.
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Hasbro negotiated the 10-year license extension in 2003. "We have an extra ten years to exploit this property," said Hargreaves. "The Star Wars property is a high gross margin area. It generally requires less advertising because its the movie that drives interest in the merchandise."
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In 1991, Hasbro made another significant acquisition - the Tonka Corporation, including its Kenner Products and Parker Brothers divisions. The acquisition brought rich additions to Hasbro's portfolio including TONKA, PLAY-DOH, EASY-BAKE OVEN, NERF, MONOPOLY and a wide range of licensed properties such as Star Wars and Batman.
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Hasbro box on Chrismahannakwanzika morning; that usually meant you were in for some sort of top notch toy that'd long since purloined your fantasies. Although more commonly linked to their lineup of childhood gadgets, Hasbro is branching out and aiming to deliver a "radio controlled experience" with their new Nitro XRC lineup. Rather than relying on those dreadfully expensive, long charging, short-lived battery packs to get your ride movin', the Nitro XRC vehicles will be powered by nitro fuel -- the same fuel that powers professional racing R/C vehicles. With the ability to reach speeds of 25mph, Hasbro is being careful to market these speedsters to those 16 years and up; while you can find these in hobby huts and mass merchants, they'll be MIA from typical toy stores. Two models are currently being prepped for release, the Nitro XRC Ricochet and the Nitro XRC Revolution MT; the dirt starts flyin' when they drop this fall for $179.99 and $129.99, respectively.
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This year, Hasbro expects Transformers to continue doing well due to an animated series that started in January. Star Wars and Spider-Man are ... expected to release animated shows later this year.
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![[ More Than Meets the Eye: Star Wars Transformers ]](http://retrieverimages.lycos.com/images/h/a/s/hasbro/i/011.jpg)
The power of the Force meets the power of the Allspark with a new assortment of Star Wars vehicles from Hasbro that are actually robots in disguise. Star Wars Transformers combine the classic characters and vehicles from a galaxy far, far away and transforms them into mighty mechs with seamless Star Wars alt-modes. This first wave of unique crossover toys includes four 'bots, with a mix of good and evil to wage shapeshifting battles among your other Star Wars or Transformer toys. Each figure ... comes with a miniature pilot.
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