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Hasbro: Games
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As the 20th century came to a close, Hasbro seemed prepared to seriously challenge incumbent children's toy leader Mattel. However, precipitous drop-offs in Pokémon and Star Wars merchandise sales and a weak interactive games market led to Hasbro's first negative financial quarter since 1995. Hasbro's software games division, Hasbro Interactive, and their interactive gaming Web site, Games.com, had lost over $100 million in 1999 and in 2000, and for the final quarter of 2000, Hasbro overall posted a net loss of $180 million.
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Hasbro has always prided itself on identifying trends and picked a winner with POKEMON. By mid-1999, millions of kids around the world were collecting, playing and watching POKEMON. Later that year, Hasbro acquired Wizards of the Coast, makers of the Pokemon collectible trading cards that had become a worldwide phenomenon. Wizards of the Coast was ... the creator of the world's best selling card game, MAGIC: THE GATHERING, and owners of the best-known role playing game of all time, DUNGEONS & DRAGONS.
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Game leader Hasbro unveils Scrabble Junior, Dora the Explorer Edition (SRP: $10.99) which leverages Dora’s multicultural appeal into the first-ever bilingual Scrabble game. Featuring English and Spanish game play on a two- sided board, the new edition is perfect for kids ages five years and up.
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Hasbro HAS is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
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Hasbro's Chutes & Ladders, Go, Diego, Go! Edition (SRP: $10.99), combines the classic up and down game with the bilingual focus and action-packed adventures of Go, Diego, Go!. Choose your Animal Rescuer -- Diego, Alicia, Baby Jaguar or Rescue Pack to move along the game board. Players will meet many interesting animals along the way, but they need to watch out for those chutes!
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Hasbro ... produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition","Scrabble Junior", and "Scrabble Onyx Edition".
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