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Hasbro: Company
built 605 days ago
Hasbro is a toy company that bought Kenner in the 1990s. It currently makes all Star Wars action figures. Hasbro ... manufactures a number of other Star Wars brands, including Galactic Heroes, Star Wars Transformers, and Titanium Series.
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Hasbro is a company built on decades of loyal customers, those same customers expect stellar customer service when there is an issue with a purchased product. That is not the case when dealing directly with the Hasbro company over a improperly working toy.
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Hasbro surpassed Mattel to become the largest toy company in the world in the mid-1980s. Having done so, it then attempted to dethrone Mattel's Barbie, queen of the fashion doll market. In 1986 Hasbro introduced Jem, a fashion doll given the dual identity of business woman/record producer and purple-haired rock musician. While Jem posted strong initial sales, her popularity quickly faded and she was retired the following year. In 1988 the company brought out Maxie, a blonde doll scaled to match Barbie in size so that she could wear Barbie clothing and accessories. Maxie lasted twice as long as Jem and was discontinued in 1990.
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Hasbro became the biggest toy company in 1984 with the purchase of The Milton Bradley Company. The deal paired the hottest toy company in the world with the strength and stability of one of the world's most respected game companies. In addition, the Milton Bradley acquisition ... brought with it the Playskool company based in Chicago, and opened up the door for international expansion.
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In 1989 Hasbro acquired bankrupt rival Coleco Industries, owners of the Cabbage Patch Dolls, for $85 million. The Coleco acquisition proved to be Stephen Hassenfeld's final business achievement. In 1989, he died at age 47, having converted the relatively modest toy company that his grandfather had founded into a juggernaut at the top of its industry with 1989 sales of $1.41 billion, a huge increase over the $104 million figure of the year he took over.
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For the full year, Hasbro earned $330 million, or $1.97 a share, up from $230.1 million, or $1.29 a share, a year ago. Excluding taxes and the company's repurchase of outstanding warrants held by Lucasfilm Ltd. and Lucas Licensing Ltd., per share earnings were $2.03, the company said.
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