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Halo 3
built 70 days ago
The sound in Halo 3 is a good mix of old and new, much like the rest of the game. You'll hear the familiar Halo theme music and variants thereof. You'll ... hear plenty of great new music, including one suspenseful track with a heartbeat-like sound that manages to get your heart pounding as well. Most of the voice cast from Halo 2 returns to voice their respective characters, and they again turn in terrific and believable performances. You'll also hear a ton of combat dialogue, both from the marines that fight by your side as well as the enemies you're fighting, who don't seem to appreciate it when you kill one of their comrades. Our favorite line from the Covenant was probably "You've killed my brother for the last time," which is pretty hilarious.
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Perhaps the biggest mistake of the novice Halo 3 gamer is that they bring the wrong weapon into a firefight such that their enemy has an immediate advantage. Know what each weapon does and what its effective range is. If the size of the map and its terrain cause a lot of close-encounter firefights, then it really doesn't make sense to grab the Battle Rifle or Sniper Rifle. For the most part, the range of your enemy dictates what weapon you should be using. Use the Assault Rifle, SMG, Spiker, and Plasma Rifle for close-range battles. Use the Battle Rifle, Covenant Carbine, Rocket Launcher, or Brute Shot for medium-range, and the Human and Covenant Sniper rifles for long-range. Use the Shotgun only at point-blank range.
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PURCHASE, N.Y., Aug. 13 /PRNewswire/ -- Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play -- Mountain Dew Game Fuel. Created in conjunction with Microsoft's Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30% more caffeine for a unique and invigorating taste. Game Fuel is arriving on store shelves today and will be available in 20-oz bottles, 2-liter bottles and 12-packs of 12-oz cans through November.
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In its first 24 hours on store shelves, Microsoft's epic video game, Halo 3, earned a record-breaking $170 million in sales. Halo 3's sales broke records set not just by other video games but by theatrical releases like Spider-Man 3 and the novel Harry Potter and the Deathly Hallows. Of course, the sales were no accident. Microsoft tied a huge marketing campaign to the game, and if the sales had come in less than $100 million, it would have been very tough for the company to swallow. Why is Halo 3 so important to Microsoft? That requires some explaining.
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Made exclusively for Xbox 360, “Halo 3″ will be made available in three versions: Standard Edition at $59.99 (U.S. ERP*), Limited Edition for $69.99 (U.S. ERP*), and the ultimate collector’s item, the Legendary Edition at $129.99 (U.S. ERP*). The Legendary Edition will be released in limited quantities and arrive in a highly collectible Spartan helmet case, along with two bonus discs full of exclusive content. The Limited Edition will ship in a sleek metal collector’s case and include the first bonus disc found in the Legendary Edition, as well as a special “Halo” fiction and art book.
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Though much of the marketing for Halo 3 could simply be executed within the XBox Live universe, high end/high profile product releases are always great opportunities to showcase co-branded marketing initiatives. Mountain Dew released a special line of “Game Fuel” with a Halo 3 theme, and the impact of multiple search resources (a.k.a. universal or blended search) in one easy-to-digest results page can be seen with this release as well.
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