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Hachette Filipacchi Media U.S.: Jumpstart Automotive Media
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Jumpstart Automotive Media ( http://www.jumpstartautomotivemedia.com/ ), a division of Hachette Filipacchi Media U.S ( http://www.hfmus.com/ ), partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key Jumpstart Network partners include CarandDriver.com, RoadandTrack.com, CycleWorld.com, NADAguides, Vehix, Consumer Guide Automotive, JD Power Autos and Shopping.com. Jumpstart has partnered with leading web sites and ad networks for a Behavioral Auto Channel which uses behavioral targeting to track and serve ads to in-market car buyers across one of the web's largest aggregated distribution bases.
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Hachette Filipacchi Media U.S announced today that it has reached an agreement to acquire Jumpstart Automotive Media, the San Francisco-based vertical advertising network focused exclusively on the automotive industry. Jumpstart will operate as a wholly-owned subsidiary of Hachette retaining the Jumpstart brand and all of its employees.
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An interesting acquisition by Hachette Filipacchi Media U.S (part of French media giant Lagardere): it has bought out Jumpstart Automotive Media, the SF-based vertical ad network focused on the auto industry. The price: a cash payment of $84 million, and additional amount of $26 million based on future performance.
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Jumpstart Automotive Media