LYCOS RETRIEVER 
Hachette Filipacchi Media U.S.: Elle Decor
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Under Jack Kliger, a magazine-industry veteran, Hachette Filipacchi Media U.S. has turned two of its titles — ELLEgirl and the U.S. print edition of Premiere — into Internet-only outlets, their print editions shuttered. Both decisions reflected industry trends: Ad pages for Premiere were down nearly 25% in 2006, according to Publishers Information Bureau. While ELLEgirl’s ad performance was more robust, Hachette knew the long-term future of the magazine was clouded by how teenage girls use media. Mr. Kliger says ELLEgirl’s teen audience gets more of its information from computers and cellphones than it does from traditional magazines. What remains to be seen is if Web versions of magazines carry the same heft and authority as their print counterparts.
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Hachette Filipacchi Media U.S. (HFM), publisher of enthusiast titles such as Home, Sound & Vision and Woman’s Day, announced yesterday it has made ELLE Mobile, ELLEgirl Mobile, Car and Driver Mobile and Premiere Mobile available to Verizon Wireless subscribers. Users of Verizon Wireless’ Mobile Web 2.0 service are now able to browse the magazines’ mobile sites from virtually anywhere.
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Hachette Filipacchi Media’s Elle Magazine has teamed up with Yahoo to create a mobile site dedicated to Fashion Week . DM News reports. “The site will be accessible through Yahoo oneSearch, Elle Mobile and text starting with New York Fashion Week September 5th. The service will continue through Fashion Weeks in Milan and Paris.
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MEDIA monolith Hachette Filipacchi, already fearing an anti-French backlash, has a bigger problem: Saddam Hussein owns a $90 million stake in its parent company. Saddam owns just under 2 percent of Lagardere SCA, the French company of which Hachette Filipacchi Media U.S., publishers of Elle, Car & Driver, Women’s Day and other titles, is a unit. His shares are held by Iraqi-controlled Montana Management, based in Geneva.
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In 1998, Landmark Education sued Hachette Filipacchi Media, U.S. publishers of Elle Magazine, for an allegedly defamatory article published in Elle magazine (August 1998) written by Rosemary Mahoney and entitled: " Do you believe in miracles?" [21] Landmark Education attempted to seek damages in the amount of USD$10,000,000. [22].
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ELLEgirl, the international style bible for girls who dare to be different, is published by Hachette Filipacchi Media U.S., Inc., and is accessible on the web at http://www.ellegirl.com/. ELLEgirl.com was recently listed in Media Metrix as one of the top ten teen sites, International editions include ELLEgirl United Kingdom, ELLEgirl South Korea, ELLEgirl Holland, ELLEgirl Quebec, ELLEgirl Taiwan, ELLEgirl Japan, ELLEgirl Russia, ELLEgirl France, ELLEgirl Germany and ELLEgirl China.
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