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Habbo Hotel: Games
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Habbo Hotel is a chatroom and online game in a pixel-art style. You create a account and chat, buy "furni" (furniture) with credits, and make friends. Credits are bought by real money. One Credit costs about S$0.30, £0.10. Habbo is owned by Sulake, Hesinki of Finland. It's updated about twice a year.
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If there’s anything more interesting than the actual Habbo Hotel talk, it’s who didn’t really attend it: the game industry. GDC is the preeminent conference for both the creative and business sides of it, but according to several attendees, Haro’s presentation attracted but a tiny audience, especially compared to a re-tread presentation on WoW, which was packed. “It was downright shameful how few people were at this keynote,” veteran game designer Raph Koster moans on his blog. Koster has been the industry’s biggest advocate of merging 2.0 principles to games, but he’s still a largely solitary figure. “This was stuff that the crowd here needed to hear.”
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Habbo Hotel is giving all those big-money games a run for their money. With over six million active subscribers, Habbo Hotel is vying for the top spot in the MMO community and it's absolutely free to play! All you need is a web browser with Shockwave installed.
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Generating revenues at Habbo Hotel isn’t only about microtransactions. Like many online gaming businesses, advertising plays a major role. Haro pointed out how advertising has moved from banners to something which interacts with the game itself.
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Imagine the potential, though, of a Habbo Hotel mobile game that presents the possibility to make in-game micropayments in return for desirable real-world goods. It puts Habbo in a great position when it comes to Avatar Based Marketing, where the ‘instant engagement’ of casual MMOs is well suited to marketing to an audience (and the audience are using devices like portalable torpedos (right quote), devices that are setup for small payments, everyware-ness and dip-in and out of gaming.
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Access to Habbo Hotel is free, but Habbo credits (the in-game virtual currency) must be used to purchase furniture, other decorations, pets, and various other accessories. One can purchase Habbo credits with US or Canadian dollars, Euros, among several other kinds of real life currency.
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