LYCOS RETRIEVER 
Gymboree
built 634 days ago
The Gymboree franchise effort was a triumph. By 1984, 125 Gymboree franchises were operating in 20 states and were bringing in more than $1 million in revenue annually. The franchises were typically operated by women, many of whom had training in occupational therapy or education. Classes were usually held in church halls and community buildings, and parents were charged only $4 to $8 per 45-minute session. Classes varied to accommodate children ranging from three months to four years in age, but a typical session included the children hanging from bars to build up arm muscles, popping soap bubbles to develop eye-hand coordination, or walking on inflated logs to improve balance. In addition, the tots could exercise on brightly colored tunnels, slides, and other apparatus, and no class was complete without a visit from a clown-puppet named "Gymbo."
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Gymboree is counting on that stroller set to build its business in the future. Already it is seeing that happening. Yesterday's Gym Kids have grown up and are having babies of their own, and the original group of Gymboree parents are now proud grandparents shopping for gifts for their grandkids. Creating a strong identity system that is fresh and enticing and flexible enough to evolve gracefully over time is key to Gymboree's strategy for growing a customer base that is truly transgenerational.
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The franchise agreement between Gymboree and Image granted Gymboree a right of first refusal to repurchase Image's franchise on the same terms and conditions that Image agreed to sell the franchise to a third party. Plaintiffs alleged that they entered into negotiations with Image and the Percells in February 1995 to purchase the franchise and that a purchase agreement between the parties was executed March 7, 1995, which was subsequently amended (the "Percell-Mann agreement"). Plaintiffs further allege that Gymboree was ... a party to the Percell-Mann agreement through an "agency relationship" with Image and the Percells. In the complaint, the plaintiffs claim, among other things, that the defendants failed to inform them of the right of first refusal granted to Gymboree under the franchise agreement and that Gymboree improperly exercised that right of first refusal and wrongfully interfered with their right under the Percell-Mann agreement to purchase the Image franchise. Plaintiffs' complaint, as drafted, sought from all defendants collectively $8,750 in restitution damages and "in excess of $1,000,000" in other purported damages, including loss of future profits.
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Gymboree took a departure from its kidware and considered catering to the mother instead in 2004 when it launched its Janeville concept stores. The stores focused on women in their late 30s. The stores featured a cottage-like atmosphere reminiscent of the Hamptons or Sonoma, California. The company opened ten stores its first year with more to follow at upscale shopping complexes.
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Do you love Gymboree clothes but always miss the deals? Are all the clothes you REALLY want gone by the time you discover they went on sale? Then This Newsletter was made for you!
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