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Girls: Real Girls
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GREENWICH, Conn., Oct. 2 /PRNewswire/ — Girls today are fixating on their flaws, causing them to belittle themselves and even take destructive action. The onslaught of messages and images they constantly receive sets an unrealistic standard of beauty. The Dove Campaign for Real Beauty is partnering with the entertainment industry to address this issue by giving girls a reality check educating them about what images are real versus Hollywood magic. This global program is especially relevant as girls today are measuring themselves against impossible beauty ideals.
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By combining editorial, user-generated content, and community, Real Girls Media Network aims to build the leading online destinations that address the totality of women's lives, not just specific life events. Unlike existing advertising-supported Web sites, RGM will enable women of all ages to easily submit and publish their opinions and stories. The first Web site, DivineCaroline.com, which is due to launch in early 2007, is targeted for women aged 25 to 54. Additional sites aimed at other age groups will follow in 2007.
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"Girls don't generally hear, 'Why don't you study finance? What about a career as a real estate developer?' This program focuses on presenting possibilities. Introducing young women to a potential career in commercial real estate is providing them with a perspective that they are unlikely to receive from family, friends or at school," says Fuhr, who is ... a member of the CREW Foundation board of trustees, and the president-elect of the Seattle Chapter of the CREW Network. "This is not a traditional field for women."
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SAN FRANCISCO, Nov. 16 /PRNewswire/ -- Real Girls Media Network, Inc. (RGM), an online publishing company, announced today that it closed its Series A funding with 3i and WaldenVC. Concurrent with the funding, David Silverman, partner with 3i, and Steve Eskenazi, managing director at WaldenVC, have joined the company's board of directors.
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The new campaign was developed to help girls realize what they see in movies and magazines represents an unrealistic standard of beauty, not an everyday achievable look. As part of its commitment to build self-esteem in girls, the Dove Self-Esteem Fund is sponsoring self-esteem building workshops with inspirational celebrities and new online tools in an effort to educate moms, mentors and girls. The program ... features “Onslaught,” an attention- grabbing viral film that dramatizes the barrage of images and messages girls constantly face. As with all Dove Campaigns, the impetus for the program is grounded in startling new research about the factors that influence girls’ body image.
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Each image in the print campaign features one of the real life girls in Mudd clothing and accessories, her story and a quote that expresses her personal aspiration to make a difference in the world. Among them is 15-year-old Hurricane Katrina survivor Jerell, whose copy reads, "This fall, I will rebuild my city." Another of the Mudd girls is Alandrea, a 17- year-old hip-hop artist who produced a dance performance with the funds from the campaign to raise more than $8,000 for the Polaris Project, which supports victims of human trafficking and modern-day slavery. Her message for the campaign is "This fall, I will set someone free."
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