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Giorgio Armani: Fashion
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Giorgio Armani is a man to admire. Having single handedly built his global fashion empire, he has ... managed to stay at the top of his game ever since he began, in 1974. His ability to anticipate the hottest and sleekest trends has helped to make his name completely and utterly synonymous with fashion.
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: The identity card of Giorgio Armani would surely be sleek silver gray; Burberry's, printed with that iconic check. But the challenge to a strong fashion image is to break the stereotype - without losing the
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Giorgio Armani, the king of classic, relaxed fashion, epitomized the mood at Milan fashion week; next summer is about dressing elegantly casual. On the runway, Armani's jackets were structured, but fashioned in ultra soft fabric, while trousers remained comfortably loose despite a formal crease. A funky waistcoat sewn into the jacket lent youth to the suit.
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A note for the shop manager of Armani in Old Bond Street: clothes do not sell themselves. Old-fashioned as it may sound, you still need helpful and friendly staff for that!
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