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Giorgio Armani: Brands
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Armani said the company had experienced growth across all geographic areas, product lines and brands. Europe and North America both saw double-digit growth of 11 percent and 10 percent respectively, followed by the Far East with 9 percent growth. Jewellery outperformed other categories by far with 41 percent growth, followed by eyewear with 20 percent and watches with 17 percent. The company's children's wear brand Armani Junior grew 26 percent, while its lifestyle brand A|X Armani Exchange grew 17 percent. In a statement, Armani founding president and chief executive Giorgio Armani highlighted the ongoing worldwide expansion of the A|X Armani Exchange brand, which includes new markets such as Brazil , Indonesia and the United Arab Emirates . He ... emphasized the growth of the accessories business, for which the company now has a wholesale distribution of 1,100 doors. He pointed out the strength of the licensed products “which are now benefiting from a successful market re-positioning” and the “fast-track retail expansion programme within the travel and duty free sector.”
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The gorgeous new Armani Exchange underwear campaign has made a huge splash across the gay virtual community and sites such as Rod 2.0. Undoubtedly, much of the success is due to the gorgeous face and body branding the campaign—Clint Mauro.
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A|X Armani Exchange is pushing its international expansion into new markets. Today the hip, young brand opens its first store in, in Abu Dhabi , and next month it will open two boutiques in Brazil , in Sao Paolo and in Rio de Janeiro . It will be the brand's first foray into the South American and Middle Eastern markets.
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