LYCOS RETRIEVER 
Georgia Pacific: Georgia-Pacific
built 655 days ago
Headquartered in Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of tissue, packaging, paper, pulp and building products and related chemicals. Founded in 1958, the Georgia-Pacific Foundation is the mainstay of the company’s community investment strategy and has four key investment areas – education, community enrichment, the environment and the company’s employees. The Foundation’s educational investments are focused on empowering youth and providing workers with job-readiness training. The Foundation ... invests in scholarships and technical programs that give workers the skills necessary for success.
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Georgia-Pacific used some of its profits from the heady results of 1995 to bolster its gypsum wallboard capacity. It paid about $350 million in early 1996 to acquire nine wallboard plants from Domtar Inc., based in Montreal, Canada. Moving quickly to counter the effects of the sliding paper prices, Correll, in May 1996, launched a three-year effort to reduce overhead costs by $400 million. The effort included a hiring freeze and an early retirement program for salaried employees. In late 1996, Georgia-Pacific announced that it would sell a number of operations based in Martell, California, including 127,000 acres of timberland, a sawmill, and a particleboard plant, to Sierra Pacific Holding Co. The $320 million deal closed in early 1997.
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LOS ANGELES, Aug. 31 /PRNewswire/ -- Georgia-Pacific Corp. has stepped into the Hispanic marketing arena by selecting La Agencia de Orci & Asociados, one of the largest independently owned Hispanic marketing agencies in the U.S., as its Hispanic advertising agency of record. Orci has been charged with marketing Georgia-Pacific's wide array of brands to the U.S. Hispanic market. The first assignment, to create the first Hispanic targeted campaign for Brawny paper towels, will launch this week with TV spots and is part of an integrated advertising/sales promotion program designed entirely by La Agencia de Orci for Western markets.
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Georgia-Pacific was looking for opportunities to reduce purchased fuel costs at its plywood plant in Madison, Georgia. By insulating steam lines and replacing 70 steam traps, the plant was able to reduce fuel costs, increase process efficiency, and improve plant safety. Because the steam lines to the dryer were uninsulated,... Tags: U.S. Department of Energy, Georgia-Pacific Corp. Case studies
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The PSO program was developed at Georgia-Pacific’s Innovation Institute, a creative, collaborative environment where Georgia-Pacific and customers identify and reduce supply chain costs, increase shelf velocity and measure sustainability factors. The Innovation Institute simulates retail and packaging environments, allowing customers to experience sustainable innovation and novel package design solutions in action. Designed to facilitate break-through thinking and next-generation packaging solutions, the Innovation Institute helps customers realize the full value of their packaging investment.
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Georgia-Pacific was founded by Owen Robertson Cheatham in 1927 in Augusta, Georgia as the Georgia Hardwood Lumber Co. Over the years it expanded, adding sawmills and plywood lumber mills. In 1956 the company changed its name to Georgia-Pacific Corp. In 1957 the company entered the pulp and paper business by building a kraft pulp and linerboard mill at Toledo, Oregon. The company continued to make acquisitions, including US Plywood Corp. in 1987,Great Northern Nekoosa Corp. in 1990 and the Fort James Corp. in 2000.
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