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Gannett Co
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Gannett Co., Inc. The Group's principal activities are to publish newspapers, operate broadcasting stations and web sites in connection with its newspaper and broadcast operations. The Group ... offers marketing services, commercial printing, newswire service, data services and news programming. The Group operates through two segments: Newspaper publishing and Broadcasting. The Newspaper segment consists of 85 U.S. daily newspapers and nearly 1,000 non-daily publications in the United States. This includes USA TODAY and USA WEEKEND. The Group operates in the United States, United Kingdom, Europe and Asia.
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Gannett Co., Inc., incorporated in 1923, is an international news and information company. In the United States, the Company publishes 90 daily newspapers, including USA TODAY and nearly 1,000 non-daily publications. Along with each of its daily newspapers, it operates Internet Websites offering news, information and advertising that is customized for the market served and integrated with its publishing operations. The Company has two principal business segments: newspaper publishing and broadcasting (television). Newspaper publishing operations in the United Kingdom, operating as Newsquest, include 17 daily newspapers, more than 300 non-daily publications, locally integrated Websites and classified business Websites with national reach. In broadcasting, the Company operates 24 television stations in the United States with a market reach of more than 20.1 million households.
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The nation’s leading newspaper publishers – Tribune Co., Gannett Co. and McClatchy Co. – watched revenues decline in the second quarter, which some observers believe can be attributed to a drop in real estate advertisements in the midst of a housing slowdown. However, others warn that newspapers are not going to get much of that revenue back when the market rebounds because realty companies are shifting more of their marketing budgets to online advertising. If real estate classifieds follow help-wanted ads to the Internet on a permanent basis, experts say newspapers could be in trouble, given that over 35 percent of their revenues are tied to classifieds. More and more property agents are turning to Realtor.org, Yahoo and other online home listings sites as well as blogs and other Web-based mediums, as home buyers and sellers log onto the Internet in increasing numbers. “With younger agents, there’s a trend of going online. There’s a realization that’s where they need to be,” says RE/MAX Denver regional advertising director Abby Lee.
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Gannett Co., the largest newspaper publisher in the country and owner of USA Today, has formed a joint venture with a division of media conglomerate Tribune Co. to expand a national network of local entertainment Web sites. The new company, Metromix LLC, will focus on launching Metromix.com in 25 of the nation's top 30 markets, and more than 40 markets total by the end of 2008. Metromix, which is a guide to area restaurants, bars and clubs, events, concerts and movies, currently is available in New York, Los Angeles, Chicago and other large Tribune markets. Metromix LLC will be co-owned equally by McLean, Va.-based Gannett and Tribune Interactive.
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PointRoll, a wholly owned subsidiary of Gannett Co., Inc., offers a solution to the limited performance of standard banner ads by effectively bringing a mini website to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as Click for the lowest price on dmnobieblankstreaming');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improved ad effectiveness-without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.
The Gannett Foundation is a corporate giving program designed to serve those communities within which Gannett Co., Inc., has operations. The program makes contributions to qualified nonprofit organizations to improve the education, health, and advancement of people who live in Gannett communities. Emphasis is placed on projects which take a creative approach to such fundamental issues as education and neighborhood improvement, economic development, youth development, community problem-solving, assistance to people who are disadvantaged, environmental conservation, and cultural enrichment.
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