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Franchising
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Franchising is a method of distributing products or services. At least two levels of people are involved in the franchise system: (1) the franchisor, who lends his trademark or trade name and a business system; and (2) the franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Technically, the contract binding the two parties is the "franchise," but that term is often used to mean the actual business that the franchisee operates.
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Franchising is an important component of the U.S. economy and a growing factor in international business. When franchising succeeds, the results can be impressive. Everyone knows the names of franchises in the sectors of fast foods, hotels, auto services, education, real estate brokerages, business services, gyms and many more.
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Franchising dates back to at least the 1850s; Isaac Singer, who made improvements to an existing model of a sewing machine, wanted to increase the distribution of his sewing machines. His effort, though unsuccessful in the long run, was among the first franchising efforts in the United States. A later example of franchising was John S. Pemberton's successful franchising of Coca-Cola.[3] Early American examples include the telegraph system, which was operated by various railroad companies but controlled by Western Union[4], and exclusive agreements between automobile manufacturers and operators of local dealerships.[5] Earlier models of product franchising collected royalties or fees on a product basis and not on the gross sales of the business operations of the franchisees.
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AZ Franchising suggests an exclusive direct marketing product: AZ Trend - a unique instrument for single companies aimed to the attainment of specific objectives through the analysis of the national and international commerce fields. AZ Trend is an answer to the necessity of specialization and differentiation of the services in order to best orient and not disperse your business.
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Franchising is at least 150 years old. One early example resulted in the characteristic look of historic hotels (bars) in New South Wales, with franchising agreements between hotels and breweries. An American example was the telegraph system operated by various railroad companies but controlled by Western Union.
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Franchising is based on mutual trust between the franchisor and franchisee. The franchisor provides the business expertise (marketing plans, management guidance, financing assistance, site location, training, etc.) that otherwise would not be available to the franchisee. The franchisees brings to the franchise operation the entrepreneurial spirit and drive necessary to make the franchise a success.
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