LYCOS RETRIEVER
Fragrance
built 642 days ago
Fragrance mix is a mixture of 8 individual fragrances that is used to screen for fragrance allergy. The 8 listed are the most common allergy-causing fragrances that are used across many products for their fragrant and flavouring properties.
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NEW YORK, Oct. 6 /PRNewswire/ -- Kenneth Cole Fragrances announced today that Jon Bon Jovi will appear in the campaign to introduce their new fragrance, R.S.V.P. It will be available at Kenneth Cole New York retail stores and select Saks Fifth Avenue stores beginning November 2006, and other department stores January 2007. The fragrance will be part of an ongoing collaboration between Kenneth Cole and Jon Bon Jovi to raise awareness about homeless issues. R.S.V.P. is the latest offering from Kenneth Cole Fragrances, which includes the top-selling Kenneth Cole Black and Kenneth Cole Reaction.
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The most obvious area where celebrities are affecting designers is in fragrance sales. In today's environment, celebrities can quickly gain a fragrance deal whereas it takes years for traditional designers to build a strong enough name to attract a company such as Estee Lauder. With the likes of Sarah Jessica Parker, Jennifer Lopez and Paris Hilton jumping into the high-end department-store tier of the fragrance business, celebrities have grabbed 10 percent of that $2.8 billion market, as of 2005, whereas a decade ago their presence barely registered.
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