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Similarly, all too often, focus group moderators put pressure on respondents to give information that they just do not have. The fact is, voters are ill-informed about the intricate details of public policy, and the loudest and most emotional respondent often knows the least about what he or she is talking about. A professional focus group moderator knows how to keep such an individual from intimidating and biasing the other participants.
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FOCUS offers emotional, informational, and physical support to families with children with disabilities or ongoing medical needs. FOCUS is a 501(c)(3) nonprofit organization. FOCUS 3050 Presidential Drive, Suite 114 Atlanta, Georgia 30340 Phone: 770-234-9111 Fax: 770-234-9131 Website: www.focus-ga.org Email: focus-ga@mindspring.com
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[F]ocus groups have occasional difficulty measuring the "sleeper effect," a gradual acceptance of a particularly hostile stimulus. Americans generally have a negative reaction to negative advertising. However, the palpability, and so the persuasiveness, of the information often increases as the viewer sees it multiple times.
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