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Focus: Focus St
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Japan Focus is a peer-reviewed electronic journal and fully-indexed webzine on Japan and the Asia Pacific. Ranging widely across the geopolitics, political economy, history, society, culture, and international relations of the Asia Pacific, it offers researchers, journalists, students and analysts regional and global perspectives on contemporary issues and conflicts. In addition to Japan Focus exclusives, it provides translations from Japanese and other languages as well as reprints of important articles. Japan Focus draws on the contributions of researchers, journalists, policy analysts and writers throughout Asia and the Pacific and the world. Its website with more than 900 articles is a permanent resource. More than 4,000 subscribers receive a weekly mailing linking to four to nine new articles.
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Sonic Focus technology is the product of over twelve years of research and development by audio engineers, computer scientists and technologists. Sonic Focus is an audio technology licensing company based in Lake Tahoe, California. Sonic Focus technology compensates for unwanted artifacts created in digital audio compression. Fundamentally different from traditional sound enhancement technologies, Sonic Focus adds voice articulation and provides clarity across the entire audio spectrum without creating objectionable phase or equalization problems. The company has licensed its technology to Analog Devices*, Intel*, Samsung*, Gateway*, NEC*, Fujitsu-Siemens*, Stanford University's Center for Computer Research in Music & Acoustics (CCRMA) along with defense technology providers.
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Focus groups may have a low-tech feel, but more often than not, it is a series of focus groups rather than traditional telephone polling data that snatches victory from the jaws of defeat. Historically, quantitative data has helped set themes and issues, but focus groups have determined strategic communication and implementation. The evidence is staggering:
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Typically, the Intra-Focus rebranding process starts with the logo design—either creating a completely new design or tweaking the existing design. Once the logo has been approved, the rebranding branches off to multiple people on multiple production teams. Stationery (business cards, envelopes, thank-you cards, etc.) with the new logo incorporated is created. New brochures or sales slicks are produced using updated content and pictures from Intra-Focus’ large photo library. Also included in a typical rebranding package is full SEO and usability treatment of the website. Next in the production timeline is the design of the website, which is shaped by the look and feel of the brochure to ensure that the branding bridges between print and internet marketing.
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Focus, which is published monthly by the U.S. Department of Transportation's Federal Highway Administration (FHWA), has expanded its scope and is now covering the implementation of innovative technologies in all areas of infrastructure. This includes bridge technology, pavement technology, asset management, program administration, winter maintenance, and work zone safety. In the past, the mission of Focus was to report on the products of the Strategic Highway Research Program (SHRP). Now, with the American Association of State Highway and Transportation Officials (AASHTO) Task Force on SHRP Implementation officially ending in the fall of 2000, Focus has officially become the primary communications vehicle for FHWA's infrastructure research and technology program.
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Japan Focus is made possible by the contributions of associates on three continents who recommend material to publish and translate, review manuscripts, provide translations, and contribute their own writing. The Associates are Nobuko Adachi, Yonson Ahn, Matthew Allen, Andrea Arai, Herbert Bix, Heather Bowen-Struyk, Mark Caprio, T. Matthew Ciolek, Zeljko Cipris, J Sean Curtin, John de Boer, John Dower, Mark Ealey, Aya Ezawa, Norma Field, Joshua Fogel, Sabine Fruhstuck, Aaron Gerow, Andrew Gordon, Geoffrey Gunn, Julie Higashi, Andreas Hippin, Linda Hoaglund, Jean Inglis, Sheila Miyoshi Jager, Rebecca Jennison, Eric Johnston, John Junkerman, Jeff Kingston, Victor Koschmann, Adam Lebowitz, Douglas Lummis, Hisane Masaki, John McGlynn, Ben Middleton, Richard Minear, Michael Molasky, Tessa Morris-Suzuki, R. Taggart Murphy, Atsuko Nelson, Chris Nelson, James Orr, Emanuel Pastreich, Roger Pulvers, Steve Rabson, Sonia Ryang, Rumi Sakamoto, Philip Seaton, Kyoko Selden, Ann Sherif, Aaron Skabelund, Akiko Takenaka, Richard Tanter, Vanessa Ward, Melissa Wender and Julia Yonetani.
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