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Facebook: Facebook Platform
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Facebook's approach raises some concerns for privacy advocates. Users get substantial new opt-out opportunities, but there is no initial opt-in, and it remains unclear whether these opt-outs just suppress the story, or ... block Facebook from collecting tracking information. Facebook said advertisers won't have access to users' personal information or to the social actions that accompany those ads. While these are good intentions, the process and technology are immature and will change rapidly. This situation could result in a treacherous landscape for brands and ad platforms.
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Facebook Markup enables you to build full Facebook Platform applications that deeply integrate into a user's Facebook experience. You can hook into several Facebook integration points, including the Profile, Profile Actions, Canvas, News Feed and Mini-Feed.
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Facebook is often compared to MySpace but one significant difference between the two sites is the level of customization. MySpace allows users to decorate their profiles using HTML and CSS while Facebook only allows plain text. However, a number of users have tweaked their profiles by using "hacks." On February 24, 2006, a pair of users exploited a cross-site scripting (XSS) hole on the profile page and created a fast-spreading worm, loading a custom CSS file on infected profiles that made them look like MySpace profiles.[91] On April 19, 2006, a user was able to embed an iframe into his profile and load a custom off-site page featuring a streaming video and a flash game from Drawball. He has since been banned from Facebook.[92] On March 26, 2006, a user was able to embed JavaScript in the "Hometown" field of his profile which imported his custom CSS.[93] In each case, Facebook quickly patched the holes, typically within hours of their discovery. In July 2007, Adrienne Felt, an undergraduate student at the University of Virginia, discovered a cross-site scripting (XSS) hole in the Facebook Platform that could inject JavaScript into profiles, which was used to import custom CSS and demonstrate how the platform could be used to violate privacy rules or create a worm.[94] This hole took Facebook two and a half weeks to fix.[95]
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Broadly speaking the two sites cater for different demographics, solve different problems, and in terms of strategy -- with Facebook's new platform -- couldn't be further apart. [Read the rest] Posted by Steve O'Hear in The Social Web on: Jun 21, 2007 4:58 AM 9 Comments
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Just like a Facebook user, businesses can start with a blank canvas and add all the information and content they want, including photos, videos, music and Facebook Platform applications. Outside developers have created a range of applications to enhance Facebook Pages, such as booking reservations or providing reviews of restaurant pages, buying tickets on a movie page or creating a custom t-shirt. Companies launching applications for Pages include Fandango, iLike, Musictoday LLC, OpenTable, SeamlessWeb, Zagat Survey LLC and Zazzle.
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Facebook could generate a whole new industry and new businesses as a result. It will be interesting to see if Facebook gets the interest from developers and users that is possible with the release of its new Facebook Platform. The new platform does offer some great potential for Facebook to really take the social service to the next level.
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