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Ezines: Ads
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A truly burgeoning Web media, opt-in email lists and ezines generally target readers with highly specific interests. Often, people signing up for opt-in email lists have indicated an interest in receiving advertisements and information about a specific category of products and/or services. Subscribers to ezines are generally more interested in a specific interest, but will tolerate advertising if the ezine's policy allows such promotions. For more about this new twist on direct marketing, enter "opt-in email" and "ezines" into any popular search engine for more info.
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There are so many Ezines out there covering so many different topics that it's easy to find highly targeted ones to advertise in. If you've matched the Ezine to the product you're selling, you've reached your target audience to a tee. Not only can you reach your target audience, you reach them by the thousands and you should know that the more you target the better response you get, that's why Ezine ads will nearly always bring good results. You could receive tens and maybe hundreds of enquires about your product or service.
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Individuals and organizations have been publishing articles and ezines for years but these techniques have gained significant importance recently. Earlier articles and ezines were primarily intended to be published for the publisher's site but today publisher's focus has shifted to other sites. Article and Ezine submission has become one of the popular techniques to gain links from other sites in addition to bringing website traffic.
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Find a few good ezines in which you would like to advertise and ones that are capable of reaching the target market you need. Spend a little time doing some research on this, check out the advertising rates of about 10, their distributorship and their target group. Don't always opt for the largest readership, try to establish if they are the readers who might be interested in your product or service.
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Michael Gilbert of The Gilbert Center has done a comprehensive study of 900 nonprofits examining the role that electronic mail (ezines) can play in advancing a nonprofit organization's relationship with its stakeholders. You can ... read his “Gilbert Ezine Manifesto (GEM)” which outlines "Three Rules of Ezines" to help nonprofit organizations develop a genuine Internet strategy and avoid being seduced by their own web presence.
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Check out these ezine directories for lists of ezines in categories you can target in your advertising (or just for reading). Your ads are much more likely to be responded to if they are sent out in ezines which are of a similar or supportive subject category.
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