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Global Hyatt Corporation announced today that it has selected Euro RSCG Worldwide - the world’s fifth-largest global advertising company - as its new agency of record. Euro RSCG is Hyatt’s first-ever global agency. The agency’s scope of work includes creative development, media planning and media buying for all of Hyatt’s full-service brands (Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency and Hyatt), and Hyatt Gold Passport, on a worldwide basis, as well as other related work.
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