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Ethnography
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Ciné-Ethnography is a long-overdue English-language resource that collects Rouch's key writings, interviews, and other materials that distill his thinking on filmmaking, ethnography, and his own career. Editor Steven Feld opens with a concise overview of Rouch's career, highlighting the themes found throughout his work. In the four essays that follow, Rouch discusses the ethnographic film as a genre, the history of African cinema, his experiences of filmmaking among the Songhay, and the intertwined histories of French colonialism, anthropology, and cinema. And in four interviews, Rouch thoughtfully reflects on each of his films, as well as his artistic, intellectual, and political concerns. Ciné-Ethnography ... contains an annotated transcript of Chronicle of a Summer—one of Rouch's most important works—along with commentary by the filmmakers, and concludes with a complete, annotated filmography and a bibliography.
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The central deliverable coming out of the Team-Based Ethnography is a manageable research-based, user-centered design and development process. The process revolves around "The Mural"--an ethnographic framework built collaboratively and annotated throughout the project. It includes demographics, personas, scenarios, a feature meter, and an annotated workflow. Check out the Team-Based Ethnography brochure for more info about the Mural.
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Ethnography is appropriate any time user input or actual practice impacts the design of the product/service. Some companies believe that it's better to "do the ethnography later" – for example, just to test prototypes – because they believe engineers or planners should initially focus on technical issues. But in many cases, it's better to conduct an ethnographic study earlier in the development process, since the results of the study can help determine the viability, strategy, design, and directions of the product, service, or program of interest.
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Ethnography is a popular technique for the study of consumer-computer interaction (HCI). There are variations in how data is collected: 1)sending a consumer observer-researcher into stores, work place, and homes to observe real behavior; 2) giving subjects a video camera to record consumer interactions with the target product; or 3) having consumers record their behavior in a diary. As with any marketing research technique, ethnography has its measurement validity problems. Properly used ... it can yield exceptional insights to consumer behavior and attitudes useful for product redesign, new product concepts, discovering alternate product uses, and profiling true customer satisfaction.
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For design teams who are actively involved in requirements capture, “Ethnography and field work” is a 1-day workshop that shows delegates how to conduct, collect and interpret the data from field research. Unlike theoretical courses, this seminar shows delegates how to practically apply their ethnographic insights to the design of new technology.
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The Team-Based Ethnography tends to accelerate projects since it helps clarify requirements and provides a basis for quick but reliable decision-making whenever questions arise during the implementation phase. Additional time is gained when the optional components-the initial user assessment and the collaborative design session-are combined with the basic process.
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Ethnography