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Ethnocentrism
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Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own culture. It is defined as the viewpoint that “one’s own group is the center of everything,” against which all other groups are judged. Ethnocentrism often entails the belief that one's own race or ethnic group is the most important and/or that some or all aspects of its culture are superior to those of other groups. Within this ideology, individuals will judge other groups in relation to their own particular ethnic group or culture, especially with concern to language, behaviour, customs, and religion. These ethnic distinctions and sub-divisions serve to define each ethnicity's unique cultural identity.
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Ethnocentrism is a general belief that the ethnic group with which an individual is identified is superior to all other ethnic groups. Consequently, the individual persistently uses membership in the ethnic group as a primary criterion in the formation of relationships with others, and in evaluating or making judgments concerning other individuals. The term sociocentrism is sometimes used as a synonym of the term ethnocentrism, although sociocentrism is defined more narrowly. Sociocentrism involves the smaller social group rather than the larger ethnic group of the individual. Ethnic groups consist of individuals who are bound together, often closely, by a shared cultural structure and sense of ethnic identity. The central and defining feature of an ethnic group may be racial, religious, geopolitical, linguistic, traditional, tribal, or some combination of these or other characteristics.
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Ethnocentrism can be broadly defined as an attitude whereby you judge other societies by the standards that apply in your society. An [E]xample of this might be classifying people who live in technologically-undeveloped societies as "primitive".
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Ethnocentrism is the belief that one's own culture is superior to that of other cultures. It is a form of reductionism that reduces the "other way" of life to a distorted version of one's own. This is particularly important in case of global dealings when a company or an individual is imbued with the idea that methods, materials, or ideas that worked in the home country will ... work abroad. Environmental differences are, therefore, ignored. Ethnocentrism, in relation to global dealings, can be categorized as follows:
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Ethnocentrism: To be "ethnocentric" means one judges the actions/behaviors of others according to the values of one's own group. The ethnocentric person assumes her/his own culture's way of doing things is "right" and all others "wrong". All people are ethnocentric to some degree. However, extreme ethnocentrism can lead to prejudice, discrimination, scapegoating, racism, and genocide.
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Ethnocentrism is a natural result of the observation that most people are more comfortable with and prefer the company of people who are like themselves, sharing similar values and behaving in similar ways. It is not unusual for a person to consider that what ever they believe is the most appropriate system of belief or that how ever they behave is the most appropriate and natural behavior.
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