LYCOS RETRIEVER 
Ernesto Bertarelli: New Zealand
built 642 days ago
Bertarelli is at pains to point out that his was no siren call to lure Coutts away from leading Team New Zealand in its second defence. Its disintegration in the spring of 2000 was due to other factors. His first approach was simply to buy a boat.
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"In the US, Rebif®'s market share gains are accelerating with latest data showing record levels, and our strategic alliance in the Reproductive Health area is very exciting," said Ernesto Bertarelli, Chief Executive Officer of Serono. "Given recent news flow regarding several other potential oral MS therapies, Mylinax® is clearly in a strong position in the race to be the first marketed oral MS treatment."
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"As a leader in multiple sclerosis, we are committed to providing new treatment options that can further improve the quality of the lives of people with multiple sclerosis," said Ernesto Bertarelli, CEO of Serono. "With the initiation of the Phase III program of Mylinax(R), we are getting closer to realizing our objective to bring the first oral disease-modifying treatment to people with multiple sclerosis."
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In an exclusive article for BYM News, Harwood-Bee asks Ernesto Bertarelli what went wrong? You are the 'temporary' custodian of the brand leader in match racing, being congratulated on all sides and with the possibility to enhance the product even further. Why then take a number of courses of action that, even to the most junior marketing executive, could be seen to devalue everything that had been so recently built up.
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Mr Ellison sought an injunction from the New York Supreme Court to halt Mr Bertarelli in his tracks, but this failed on Monday. Unless the parties settle out of court, legal arguments will be heard on October 22.
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Bertarelli had previously refused to talk unless Ellison dropped a legal action, but the pair spoke at length on the phone on Thursday night. Sources suggest both men said they wanted to avoid going to the New York Supreme Court on Oct 22.
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