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Epson: Market
built 634 days ago
As Epson's lead interactive agency, iCrossing will provide a full range of digital services to Epson, including Web site design and development, search engine marketing and analytic services. As part of iCrossing's initial design and development work, the company will provide usability improvements to Epson.com as well as optimize the site for search visibility.
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This is the second digital marketing application designed and implemented by Epson for Virgin Megastores in the Times Square location. In 2005, Epson partnered with GestureTek to build an interactive floor projection display which combines customer movement, sight and sound to create a dynamic, full-body interactive customer experience. Other Epson digital marketing applications have been deployed at Virgin Megastores West Coast flagship location at Hollywood and Highland in Los Angeles and at Downtown Disney, Florida's largest music and entertainment store.
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"Epson understands that interactive marketing is not a 'one-off' undertaking," said Jeffrey Herzog, founder and CEO, iCrossing. "As interactive agency of record, we will develop and implement the strategies that reflect the mindset of the consumer, and connect with them wherever they are."
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