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Engines: Search Engines
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Figure 2. Percent of educational sites covered This study focused on search engines and websites from a few countries, as it would be impossible to examine all search engines and all countries in existence. Google, Yahoo!, MSN, and Yahoo! China are the chosen search engines, while the United States, China, Singapore, and Taiwan are the chosen countries. The rationale for the choices is as follows. The search engine market is dominated by a few giants who take the lion's share of the market. A recent study (Sullivan, 2006) showed that the first three search engines selected for the study accounted for 81.8% of the search engine use in the U.S. in May 2005 (47.3%, 20.9%, and 13.6% for Google, Yahoo!
Google News Suggest allows you to find keywords that are used specifically in the news search engines. As you type, a drop down will appear within the search box with suggested queries. Suggestions are based on news searches and provide a window into in to what is happening in the news. For example, typing in “online deg” reveals suggestions for “online degree”, “online degree mathematics”, “online degree programs”, and “online degrees”.
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Some search engines, including KartOO and UJIKO, are trying to compete with Google not by making their search results better, but by making them look better. In the past many search engines competed to be the best, and competitors often overtook each other to lead the market. Google now dominates the market and is broadly acknowledged to be the best. This status is well earned as Google's PageRank technology was indeed a breakthrough in search. Most competitors now imitate Google, though Google has the best brand recognition by far. Ask.com, for instance, has introduces a narrow/ expand feature which is quite useful, and ... displays different content types separately.
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Figure 4. Percent of organizational sites covered As the Web is constantly changing, so are the databases of search engines. A clear conclusion from this study is that search engines have undergone significant changes over the years. Compared to findings from Lawrence and Giles (1999), where major search engines of the time covered no more than 16% of their sample, the current generation of search engines covered a much larger portion of the Web in general. How will search engines continue to evolve? Will the unequal representation found in the present study persist? Future studies are needed to monitor these important issues.
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Sample: UK consumers using search engines to research travel (99 per cent of all travel website unique visitors). Analysis focused on Q1 2007, with the first search captured in January 2007 and individuals tracked for up to 12 weeks. Tracking more than 20,000 searchers from the comScore Media Metrix panel.
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