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Email Advertising: Newsletters
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[One] way to get people to your site is to use email advertising, which is to advertise in targeted electronic newsletters. Historically speaking newsletters can often drive a lot more traffic in a short amount of time compared to advertising on a similarily targeted web site. Over 90% of the response from a newsletter comes within the first 48 hours after it is sent out.
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The best way to going with email advertising is by first finding the email newsletters being published in your market. Use your favourite search engine to find the newsletters. And then subscribe to all these newsletters.
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Google is testing out email advertising for trusted publishers, allowing them to place contextual targeted advertising in email newsletters and mass emailings. Check out the screenshot and discussion at the Digital Point forums.
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If you then find that any of these newsletters that you receive have ads in them, then contact the publisher and ask her for her "email advertising kit" or "email advertising rates". Also ask her if she is willing to sell solo email advertisements.
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Email advertisements have to vie with several hundreds of other emails to attract a recipient’s attention. A distinguishable and striking subject line is the first step in doing so. Special offers, discounts, newsletters, and the name of the company or brand are some of the things that can be contained in the subject line.
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