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Eastenders: Coronation Street
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EastEnders proved highly popular and Appreciation Indexes reflected this, rising from 55–60 at the launch to 85–95 later on, a figure which was nearly ten points higher than the average for a British soap opera. Research suggested that people found the characters true to life, the plots believable and, importantly in the face of criticism of the content, people watched as a family and regarded it as viewing for all the family. Based on market research by BBC commissioning in 2003, EastEnders is most watched by 60–74 year olds, closely followed by 45–59 year olds. An average EastEnders episode attracts a total audience share between 35 and 40%. Aside from that, the 10 p.m. repeat showing on BBC Three attracts an average of 500,000 viewers, whilst the Sunday omnibus attracts 3 million. EastEnders is one of the more popular programmes on British television and regularly attracts between 7 and 19 million viewers[62] and while the show's ratings have fallen since its initial surge in popularity and it generally rates lower than its ITV rival Coronation Street, the programme continues to be largely successful for the BBC.
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EastEnders is a television programme in the United Kingdom. It is known as a soap opera. The programme goes against Coronation Street and Emmerdale. It has been running since 1985 and there have been over 3200 episodes.
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EastEnders is a popular BBC television soap opera, first broadcast in the United Kingdom on BBC1 on 19 February 1985 and continuing to date. Eastenders is currently the second most popular soap opera in the UK, behind Coronation Street.
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'EastEnders' clan the Mitchells were named Best Family and Kara Tointon (Dawn Swann) was named Sexiest Female. 'Coronation Street' star Bradley Walsh (Danny Baldwin) was named Best Actor with his co-stars Richard Fleeshman (Craig Harris) and Bill Ward (Charlie Stubbs) winning the awards for Sexiest Male and Best Bad Boy respectively.
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A regular feature of the weekly schedules, EastEnders has become a fundamental and prominent part of British television culture. Public and media interest extends beyond plot and character developments to the extra-curricular activities of cast members. While maintaining the essential soap opera characteristics, it distinguishes itself from the other major British soaps, appearing coarser, faster paced, and more dramatic than Coronation Street yet less controversial and more humourous than Brookside. In the words of Andy Medhurst of The Observer, "EastEnders remains the BBC's most important piece of fiction, a vital sign of its commitment to deliver quality and popularity in the same unmissable package". While in many ways typical of the genre, the obvious quality, cultural prominence and audience success of EastEnders has established the soap opera as a valued centre piece of early primetime broadcasting in Britain.
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Since then EastEnders has beaten Coronation Street in the ratings several times, although Coronation Street continues to average more on a regular basis. Ratings reached an all-time low in July 2006 with 5.2 million viewers, followed two days later by only 3.9 million when the series was scheduled against the action packed hour long episode of Emmerdale on ITV1 featuring several characters trapped in an exploding show home.[78]
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